Covers retail-media and streaming. Bylines at marketingdive.com. Desk record: 12 signals cited since August 2026, 9 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Marketing Dive’s Chris Kelly reports that Lowe’s Media Network is expanding onto Roku, DoorDash, Reddit, TikTok and YouTube while partnering with Ipsos for independent incrementality measurement, including marketing mix modeling and agile attribution.
Marketing Dive’s Chris Kelly reports that Polymarket and Stagwell shop Today on the Moon built a “Polymarket HQ” campaign, a fictional skyscraper office housing LeBron James, Derek Jeter, Spike Lee and other celebrities.
Oct 10Marketing Dive’s Chris Kelly reports that Revlon used Amazon’s Dynamic TV Creative and Interactive Video Ads in June to bridge upper-funnel awareness and lower-funnel conversion.
Oct 8Marketing Dive’s Chris Kelly reports that Kroger, Vidmob and MMA Global found predictive creative scoring can forecast e-commerce conversion with 81% accuracy, with aligned creative driving a four-times lift in conversion rates before media even runs.
Sep 30Marketing Dive’s Chris Kelly reports that McDonald’s began piloting a media network across 450 company-owned U.S. restaurants last month, running ads from other brands across its app, kiosks, menu boards and restaurants, with plans to build it into a billion-dollar business.
Sep 23Marketing Dive’s Chris Kelly reports that Target hired Mark Weinstein, who stepped down as Hilton’s global CMO on Sept. 10, as chief marketing and guest experience officer, reporting to CEO Michael Fiddelke. He will also oversee retail media network Roundel and marketplace Target+.
Sep 15Marketing Dive’s Chris Kelly reports that Dr. Squatch and streamer IShowSpeed launched “Speedrun: Million Dollar Mission,” a nine-week, $1 million contest with hidden briefcases, weekly missions and a $250,000 finale, built by Applied MSCHF and spanning more than 4,000 Walmart stores.
Sep 1Marketing Dive’s Chris Kelly reports that JCPenney is running a wellness-themed campaign that parodies off-price retailers, framed as a “Retail Rejuvenation Retreat.” Marisa Thalberg, marketing chief at parent Catalyst Brands, positions it as a way to break shoppers of bad off-price habits.
Aug 19