Chris Kelly

Covers agencies and creators. Bylines at marketingdive.com. Desk record: 4 signals cited since August 2026, 3 published. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

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Target names ex-Hilton CMO Mark Weinstein to oversee Roundel, Target+

Target hired Mark Weinstein, who stepped down as Hilton’s global CMO on Sept. 10, as chief marketing and guest experience officer, reporting to CEO Michael Fiddelke. He will also oversee retail media network Roundel and marketplace Target+.

Creators dr-squatch-bets-1-million-on-ishowspeed-fueled-scavenger-hunt-over-ads

Dr. Squatch bets $1 million on IShowSpeed-fueled scavenger hunt over ads

Dr. Squatch and streamer IShowSpeed launched “Speedrun: Million Dollar Mission,” a nine-week, $1 million contest with hidden briefcases, weekly missions and a $250,000 finale, built by Applied MSCHF and spanning more than 4,000 Walmart stores.

Sep 1

Agencies jcpenney-spoofs-off-price-retail-with-retail-rejuvenation-retreat-campaign

JCPenney spoofs off-price retail with ‘Retail Rejuvenation Retreat’ campaign

JCPenney is running a wellness-themed campaign that parodies off-price retailers, framed as a “Retail Rejuvenation Retreat.” Marisa Thalberg, marketing chief at parent Catalyst Brands, positions it as a way to break shoppers of bad off-price habits.

Aug 19