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Lufthansa Group hands global media AOR to Omnicom, ending 25-year WPP run

Campaign’s Emmy Liederman reports that Omnicom Media won Lufthansa Group’s global media account after a competitive review, unseating WPP’s Mindshare, which held the business since 2000.

Why it matters. Omnicom extends its 2026 new-business streak, having also won Coca-Cola’s North American media and Lavazza’s global media accounts in recent weeks.

Signal from campaignlive.com · Emmy Liederman · read the original.

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