Magnite study: live streaming’s ad value extends into pre- and post-show coverage
markets.businessinsider.com reports that Magnite-commissioned survey of 800+ US streamers finds 59% say ads across live and “shoulder” content raise purchase intent, and nearly all CTV live viewers co-watch with others. 79% accept equal or more ads per hour than on-demand.
Why it matters. Sellers can use the data to pitch premium pricing for inventory around live events, not just during them.
Signal from markets.businessinsider.com · read the original.
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