Matrix Solutions exec: political cash masks local TV’s sales tech gaps
TVREV’s In the Vicinity podcast features Matrix Solutions President Brenda Hetrick telling host Tim Hanlon that local broadcasters’ ad-sales technology, incentives and workflows remain siloed across linear, CTV, podcasts and FAST channels.
Why it matters. Broadcasters that lean on political spending to hit revenue goals delay investment in unified sales systems, leaving AEs without cross-platform customer data when political dollars dry up.
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