PepsiCo CEO praises Publicis switch, gives holdcos a Wall Street boost
Digiday’s Seb Joseph reports that PepsiCo CEO Ramon Laguarta told investors handing the company’s global media account to Publicis Groupe, worth an estimated $1.9 billion annually, gives PepsiCo “much more data, much more granularity.”
Why it matters. Publicis gains leverage with investors when a Fortune 500 CEO, not just a CMO, publicly vouches for the holdco’s value on an earnings call.
Signal from digiday.com · Seb Joseph · read the original.
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