McDonald’s launches ad network, eyes $1 billion revenue business
Adweek’s Lauren Johnson reports that McDonald’s unveiled McDonald’s Media Network during an investor day presentation, an ad business that will pitch the chain’s customer data to other brands.
Why it matters. Brands gain a new retail-media channel to reach McDonald’s customer data, adding another walled garden that buyers must now evaluate alongside existing retail-media giants.
Signal from adweek.com · Lauren Johnson · read the original.
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