Microdramas now beat Netflix, Prime Video on daily time spent
eMarketer reports that ReelShort users average 35.7 minutes daily in-app, ahead of Prime Video, Netflix and Disney+, per Omdia/Sensor Tower data. Global microdrama revenue hit $11B in 2025, projected to reach $14B in 2026, with the US driving half of ex-China revenue.
Why it matters. Advertisers now have a mobile-native format commanding more daily attention than major streamers, giving buyers a new high-engagement inventory pool to chase outside traditional streaming budgets.
Signal from emarketer.com · read the original.
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