Why it matters. Marketers gain a single Microsoft 365 workflow for planning and budgeting, reducing reliance on switching between separate tools and, for custom builds, on dedicated engineering teams.
Signal from mediapost.com · Laurie Sullivan · read the original.
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Continue free →Madison and Wall reports that Meta’s new AI agent Muse is unlikely to generate meaningful agent-focused ad revenue even with wide adoption, with subscription fees and transactions as the bigger opportunity instead.
MediaPost’s Laurie Sullivan reports that Meta’s new AI agent Muse, built into its smart glasses, could let wearers complete purchases by voice or glance, opening a transaction-fee and subscription revenue stream beyond traditional advertising.
The New Things’ Joanna Stern reports that Meta’s Muse agent, Thingy, now books appointments, tracks flights and shops via connected accounts like Shopify, Walmart and Sephora.