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Midterm political ad spending on pace to hit $11.6 billion

Digiday’s Michael Bürgi reports that 2026 midterm political ad spending is on track to break records at roughly $11.6 billion per AdImpact, with the White House itself running a “U.S. Government” campaign touting Trump’s accomplishments worth an estimated $20 million.

Why it matters. Buyers and media sellers see record political dollars flood an already crowded fourth quarter, squeezing inventory and rates for other advertisers.

Signal from digiday.com · Michael Bürgi · read the original.

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