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Multiple takes on the same IP are proving additive, not cannibalistic

Overlapping true-crime and IP projects like podcast, doc and drama versions of “American Hostage” are multiplying across platforms. Data from Ampere and Showlabs shows this cross-format layering boosts total viewership rather than splitting audiences.

Why it matters. Studios and streamers can now justify greenlighting multiple formats of the same IP simultaneously, since data shows each new entry point expands rather than splits the audience.

Signal from variety.com · Gregg Goldstein · read the original.

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