NBC’s Today ends GMA’s 14-year reign atop morning news ratings

Adweek’s Mark Mwachiro reports Nielsen data show NBC’s Today dethroned ABC’s Good Morning America as the top morning news show in total viewers for the 2025-2026 season, up 13% year over year.

Why it matters. NBC gains a fresh ratings claim to sell ad buyers even as CBS Mornings, the only show losing viewers in both measures, faces pressure to justify its rates.

Signal from adweek.com · Mark Mwachiro · read the original.

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