Covers measurement and streaming. Bylines at adweek.com. Desk record: 18 signals cited since August 2026, 16 published, first to report 1. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Adweek’s Mark Mwachiro reports Monday’s Nielsen data show Fox News led total viewers across total day and primetime.
Adweek’s Mark Mwachiro reports that NBC Nightly News with Tom Llamas was the only evening newscast to grow in both total viewers and the Adults 25-54 demo for the week of October 12.
Oct 27Adweek’s Mark Mwachiro reports that all three major cable news networks posted gains in total viewers and the Adults 25-54 demo for the week of October 12.
Oct 27Adweek’s Mark Mwachiro reports that Netflix updated its Ad Suite with an enhanced Conversion API and new Netflix Pixel giving advertisers access to more than 20 lower-funnel conversion events.
Oct 21Adweek’s Mark Mwachiro reports that CNN was the only cable news network to grow total viewers and the Adults 25-54 demo in both primetime and total day for the week of October 5.
Oct 21Adweek’s Mark Mwachiro reports that MS NOW was the only cable news network to gain in a measured demo for the week of Sept. 28, up 13% in total-day A25-54, while CNN fell across every category and Fox News led total viewers but slipped in primetime demo rank.
Oct 15Adweek’s Mark Mwachiro reports Fox News, MS NOW and CNN all posted double-digit quarter-over-quarter declines in total viewers and the 25-54 demo during Q3 2026, with summer weather and a slow news cycle cited as factors.
Oct 6Adweek’s Mark Mwachiro reports that Fox News, MS NOW and CNN all posted month-over-month declines in total viewers and the Adults 25-54 demo during September.
Oct 5Adweek’s Mark Mwachiro reports Nielsen data show NBC’s Today dethroned ABC’s Good Morning America as the top morning news show in total viewers for the 2025-2026 season, up 13% year over year.
Sep 27Adweek’s Mark Mwachiro reports MS NOW and CNN both posted week-over-week gains in total viewers and the A25-54 demo during the week of September 14.
Sep 27Adweek’s Mark Mwachiro reports that Fox News grew A25-54 total day viewers by 13% week over week while MS NOW’s primetime demo rose 10%, both ahead of the Labor Day weekend.
Sep 15Adweek’s Mark Mwachiro reports that Fox News and MS NOW posted total-viewer and demo declines in August, but CNN grew in the Adults 25-54 demo during primetime and total day. CNN NewsNight with Abby Phillip led the network’s demo gains.
Sep 10Adweek’s Mark Mwachiro reports that ABC World News Tonight averaged 8.731 million viewers and 1.219 million in the Adults 25-54 demo, its best demo week since January 2025.
Sep 3Adweek’s Mark Mwachiro reports that Fox News, MS NOW and CNN all fell week-over-week in total viewers and the Adults 25-54 demo during a slow news stretch. MS NOW dropped hardest, down 22 percent in primetime demo viewers versus the prior week.
Aug 30Adweek’s Mark Mwachiro reports that Nielsen’s Q2 2026 Ad-Supported Gauge shows ad-supported streaming rose 1.6% to 48.2% of viewing, while broadcast fell to 26.6% despite carrying the NBA Finals and World Cup. Cable held flat at 25.2%.
Aug 25Adweek’s Mark Mwachiro reports that FIFA’s new mid-half hydration breaks lost under 3% of audience, far better than halftime’s 18-20% drop. Fox Sports used the low-churn windows to sell added inventory, showing tentpole broadcasters new ways to monetize live sports beyond kickoff and halftime.
Aug 12