Covers measurement and streaming. Bylines at adweek.com. Desk record: 7 signals cited since August 2026, 6 published, first to report 1. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Fox News and MS NOW posted total-viewer and demo declines in August, but CNN grew in the Adults 25-54 demo during primetime and total day. CNN NewsNight with Abby Phillip led the network’s demo gains.
Sep 10ABC World News Tonight averaged 8.731 million viewers and 1.219 million in the Adults 25-54 demo, its best demo week since January 2025.
Sep 3Fox News, MS NOW and CNN all fell week-over-week in total viewers and the Adults 25-54 demo during a slow news stretch. MS NOW dropped hardest, down 22 percent in primetime demo viewers versus the prior week.
Aug 30Nielsen’s Q2 2026 Ad-Supported Gauge shows ad-supported streaming rose 1.6% to 48.2% of viewing, while broadcast fell to 26.6% despite carrying the NBA Finals and World Cup. Cable held flat at 25.2%.
Aug 25FIFA’s new mid-half hydration breaks lost under 3% of audience, far better than halftime’s 18-20% drop. Fox Sports used the low-churn windows to sell added inventory, showing tentpole broadcasters new ways to monetize live sports beyond kickoff and halftime.
Aug 12