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NBC’s ‘Traitors: New Blood’ is network’s best unscripted premiere in 6 years

TheWrap’s Loree Seitz reports that “The Traitors: New Blood” premiere averaged 6 million viewers across NBC and Peacock over three days, ranking as NBC’s top new unscripted premiere in six years among adults 18-49.

Why it matters. NBCUniversal now has proof that moving a streaming hit to broadcast can grow rather than cannibalize its audience, giving the strategy leverage for future Peacock-to-NBC transfers.

Signal from thewrap.com · Loree Seitz · read the original.

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