NBCU-YouTube pact is really a fight for the CTV home screen
TV Tech’s Francesca Pezzoli reports that Analysts frame the expanded NBCU-YouTube distribution deal as less about content and more about who owns the “starting point” screen viewers open first. That entry-point position, not content libraries, is becoming the real prize in connected TV.
Why it matters. Whichever platform owns the “starting point” screen controls which apps and content viewers reach first, forcing rival CTV services to compete for placement rather than for content rights.
Signal from tvtechnology.com · Francesca Pezzoli · read the original.
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