Netflix touts Korean content’s tourism pull at Busan’s Creative Asia

Variety’s Lin Ying-Hsuan reports that Netflix’s Sung Q Lee cited internal research finding 67% of surveyed members internationally expressed interest in visiting South Korea, crediting Korean stories rather than scenery alone, at the opening masterclass of Busan’s Creative Asia program on Oct. 10.

Signal from variety.com · Lin Ying-Hsuan · read the original.

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