TVREV: Paramount’s Ellison family is quietly building a cross-platform oligopoly

TVREV’s Jason Damata argues that while the industry fixates on Paramount’s debt and leadership, the Ellisons’ combined stakes in TikTok and a growing IP portfolio position them to redesign cross-platform entertainment.

Why it matters. If the Ellisons combine Paramount’s IP with TikTok’s distribution and commerce engine, rivals like YouTube face a competitor that controls both content and discovery.

Signal from TVREV · Jason Damata · read the original.

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