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Netflix’s short-form catalogue nearly doubles after publisher deals

VideoWeek’s Dan Meier reports that Ampere Analysis found the share of short-form (0-20 minute) content in Netflix’s US catalogue rose from 8 to 13 percent since it began carrying clips from Condé Nast, BuzzFeed and Hearst Magazines this summer.

Why it matters. Publishers like Condé Nast and BuzzFeed gain a new distribution outlet inside Netflix’s primetime-dominant platform, while Netflix competes directly with TikTok and YouTube for casual, lean-back viewing occasions.

Signal from videoweek.com · Dan Meier · read the original.

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