Nielsen radio clients balk at fee hike for continuous diary measurement
Inside Radio reports that Nielsen is seeking 5%-12% rate increases for radio clients upgrading to continuous, monthly diary measurement starting in July, a fee clients say was never disclosed during early talks about the switch.
Signal from insideradio.com · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →