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Omnicom Media partners with Rembrand on in-content streaming ads

Digiday’s Michael Bürgi reports that Omnicom Media has partnered with Rembrand to let brands identify, plan and activate in-content placements across premium streaming inventory, using Rembrand’s AI-driven VISTA platform.

Why it matters. Advertisers gain a new scaled path into premium streaming content itself, not just the ad pods around it, as Omnicom secures exclusive inventory from unnamed streaming partners.

Signal from digiday.com · Michael Bürgi · read the original.

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