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OpenAI details how advertisers should write ChatGPT ad context hints

OpenAI’s help center explains that context hints are ad-group-level details describing what a product offers, who needs it, and when, meant to guide relevance rather than act as targeting rules.

Why it matters. Advertisers must now write descriptive natural-language hints rather than keyword lists, since OpenAI’s system infers relevance instead of matching exact targeting instructions.

Signal from help.openai.com · read the original.

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