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LinkedIn brings CTV ad inventory into Google’s DV360

eMarketer’s Asa Hiken reports that LinkedIn has expanded its CTV ad offering into Google’s DV360, letting advertisers buy LinkedIn’s connected TV inventory alongside other programmatic channels through a single demand-side platform.

Why it matters. Buyers gain a new way to reach LinkedIn’s B2B audience on CTV without leaving their existing DV360 workflow.

Signal from emarketer.com · Asa Hiken · read the original.

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