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OpenAI touts Flipsnack case study for ChatGPT Ads conversion optimization

OpenAI is reporting that Flipsnack’s shift from click-based to conversion-focused ChatGPT Ads campaigns cut cost per registration by roughly 75% while boosting signups about 310% across five US campaign pairs.

Why it matters. Advertisers now have a conversion-objective option on ChatGPT Ads to optimize for signups rather than clicks, giving OpenAI a case for pulling budget from search.

Signal from openai.com · read the original.

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