medianexis.

Magnite Q3 net income jumps 70% to $34m as political ads nearly triple forecast

PPC Land’s Luis Rijo reports Magnite’s Q3 net income rose 70% to $34.0 million, with contribution ex-TAC up 20% to $200.6 million, beating guidance, as CTV grew 39% to reach 53% of the total and political ad spend neared $12 million.

Signal from ppc.land · Luis Rijo · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →
OpenAI touts Flipsnack case study for ChatGPT Ads conversion optimization

OpenAI touts Flipsnack case study for ChatGPT Ads conversion optimization

OpenAI is reporting that Flipsnack’s shift from click-based to conversion-focused ChatGPT Ads campaigns cut cost per registration by roughly 75% while boosting signups about 310% across five US campaign pairs.

OpenAI documents postpay billing mechanics for ChatGPT Ads

OpenAI documents postpay billing mechanics for ChatGPT Ads

OpenAI’s Help Center details how ChatGPT Ads billing works, confirming a postpay model where saved cards are charged once an account hits an assigned payment threshold, with unpaid balances also settled at month’s end.

OpenAI adds product-feed campaigns to ChatGPT Ads Manager

OpenAI adds product-feed campaigns to ChatGPT Ads Manager

OpenAI’s help center details a new Ads Manager feature letting retail advertisers upload product feeds via CSV, hosted URL, or SFTP to generate catalog-based campaigns at scale.