Why it matters. Advertisers now face a new ad system built on conversational memory and intent rather than search-style keyword targeting, forcing them to rethink creative and bidding strategy for chatbot placements.
Signal from mobiledevmemo.com · Eric Benjamin Seufert · read the original.
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Continue free →The Measure’s Jon Lafayette reports that Extreme Reach and Kinetiq Political Insights are integrating, combining Kinetiq’s real-time monitoring of political ad spending, creative and market activity with XR’s ad delivery infrastructure.
Advanced Television reports that Starling has launched as a new connected TV supply-side platform backed by MBL Partners, led by Executive Chair Michael Bassik with Reshmi Nair as CTO and Wil Danielson as CRO.
Advanced Television reports that Bell Media launched Bell Ads for Business AI Video Builder, letting small businesses turn website content and images into campaign-ready connected TV video ads in minutes through a self-serve workflow built with Waymark’s AI technology.