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OpenAI’s influencer blitz for ChatGPT tripled in two months

Business Insider’s Dan Whateley and Sydney Bradley report that OpenAI more than doubled sponsored Instagram posts promoting ChatGPT from 61 in June to 141 in August, per HypeAuditor data.

Why it matters. Creators and agencies that build fluency in AI-brand campaigns now gain access to a fast-growing budget line as OpenAI staffs up with veteran platform partnerships talent to run it at scale.

Signal from businessinsider.com · Dan Whateley, Sydney Bradley · read the original.

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