Opinion: AI is making imperial ads cheaper, not more native

TVREV’s Emanuele Landi argues advertising solved addressing but never language, shipping one imperial message into a thousand fragmented media “duchies.”

Why it matters. Brands that keep funneling AI-driven production savings into one-size-fits-all creative will keep losing to competitors and creators whose messages are native to each platform.

Signal from TVREV · Emanuele Landi · read the original.

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