Covers measurement and streaming. Bylines at TVREV. Desk record: 7 signals cited since August 2026, 7 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
TVREV’s Emanuele Landi argues brands must build their own owned media formats and IP rather than only renting attention across fragmented platforms, citing Duolingo, the Sidemen and WeRoad as cases of brands turning audiences into owned businesses.
TVREV’s Emanuele Landi argues that as broadcasters build attribution tools like Lantern and MediaLytics, proving ad impact better, the content’s relationship with audiences shifts once IP spreads to YouTube, TikTok and creators, who capture the fandom ads cannot inherit.
Oct 21TVREV’s Emanuele Landi argues advertising solved addressing but never language, shipping one imperial message into a thousand fragmented media “duchies.”
Oct 7TVREV’s Emanuele Landi reports that as the Paramount-Warner Bros. Discovery deal closes, proving sponsorship ROI is still the top challenge for 76% of brands, and 78% put less than 1% of their budget into verifying it.
Sep 23TVREV’s Emanuele Landi reports that a WFA/Lumency study of $8.2 billion in sponsorship spend finds 84% track awareness, but advocacy tracking fell to just 6%, from 15% two years earlier, even as fragmentation makes community loyalty the metric that actually counts.
Sep 9TVREV’s Emanuele Landi reports that YouTube doubled Partner Program thresholds and is paying top creators to reject Netflix deals, while Netflix keeps signing non-exclusive creator packages and Disney opens its IP to TikTok. All three are chasing the retention scroll delivers over binge-watching.
Aug 25A review of Tim Hwang’s Subprime Attention Crisis argues opacity moved from ad networks to exchanges, and CTV inherited linear TV’s flaws while claiming granularity. The kicker: the most rigorously measured formats have the worst returns, and vice versa.
Aug 10