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Pharma TV spend holds flat as streaming’s share hits 42% in Q3

eMarketer’s Beth Snyder Bulik reports that prescription drug TV ad spending stabilized at $1.99 billion in the third quarter, down from $2.52 billion in the first quarter, while streaming’s share rose to 42%, up from 32% in Q1, per iSpot.tv data.

Why it matters. Streaming platforms gain leverage with pharma advertisers as linear’s share of a shrinking budget keeps eroding.

Signal from emarketer.com · Beth Snyder Bulik · read the original.

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