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eMarketer’s Beth Snyder Bulik reports that prescription drug TV ad spending stabilized at $1.99 billion in the third quarter, down from $2.52 billion in the first quarter, while streaming’s share rose to 42%, up from 32% in Q1, per iSpot.tv data.
EMARKETER projects connected TV will surpass traditional TV in healthcare and pharma ad spending by 2028. The shift reflects advertisers chasing targetable, measurable inventory as linear audiences keep shrinking.
Sep 18eMarketer’s Beth Snyder Bulik reports that Prescription drug marketers directed the largest share of their TV ad dollars to news programming in the first half of the year, according to EMARKETER.
Sep 2