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Political TV ad spend hit 2.9x pre-election surge, topping 2024’s pace

Nielsen reports that political TV ad spend surged 2.9 times the prior six-week average in the final week before the midterms, outpacing 2024’s 1.6x spike, with local TV carrying at least half of all political ad impressions nationwide.

Why it matters. Local broadcasters gain fresh leverage heading into future cycles, since some markets like Grand Rapids saw political spots fill nearly three-quarters of Late News ad inventory.

Signal from nielsen.com · read the original.

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