IAB’s AI attribution push stalls on platform data gaps
Digiday’s Sara Guaglione reports that the IAB’s months-long effort to standardize AI attribution has hit a roadblock: publishers and measurement vendors lack visibility into what happens inside AI platforms.
Why it matters. Publishers remain unable to prove the value of AI-driven traffic until platforms open up data access.
Signal from digiday.com · Sara Guaglione · read the original.
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