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Prime Day pushes Amazon ad spend further up the funnel into DSP

Digiday’s Sam Bradley reports that client spending on Amazon Ads ahead of October’s Prime Big Deal Days is up 15-40% year over year, per five media buyers, with growth expected to reach a third by year end.

Why it matters. Non-endemic brands now use Prime Video and DSP inventory as a brand-building entry point, giving Amazon a growing edge over rival DSPs as marketers plan 2027 budgets.

Signal from digiday.com · Sam Bradley · read the original.

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