Shoppers prefer AI recommendations with visible product cards, eMarketer finds
eMarketer’s Asa Hiken reports that consumers respond more favorably to AI shopping tools when the assistant surfaces visual product cards rather than text-only answers, according to new survey data.
Why it matters. Retailers and brands whose products appear as visual cards in AI shopping tools gain an edge in discovery over those rendered only in text.
Signal from emarketer.com · Asa Hiken · read the original.
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