Publicis pitches CEOs, not CMOs, with AI anxiety as the hook

AdExchanger reports that Publicis CEO Arthur Sadoun is pitching company chief executives directly rather than CMOs, leaning on AI anxiety after Q3 net revenue grew 5% and the holding company won PepsiCo’s business.

Why it matters. CMOs lose the final say on agency selection as holding companies route AI-anxious pitches straight to the C-suite.

Signal from adexchanger.com · Max Schrems · read the original.

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