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Max Schrems

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

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Publicis pitches CEOs, not CMOs, with AI anxiety as the hook

AdExchanger reports that Publicis CEO Arthur Sadoun is pitching company chief executives directly rather than CMOs, leaning on AI anxiety after Q3 net revenue grew 5% and the holding company won PepsiCo’s business.
Agencies publicis-pitches-ceos-not-cmos-with-ai-anxiety-as-the-hook

Publicis pitches CEOs, not CMOs, with AI anxiety as the hook

AdExchanger reports that Publicis CEO Arthur Sadoun is pitching company chief executives directly rather than CMOs, leaning on AI anxiety after Q3 net revenue grew 5% and the holding company won PepsiCo’s business.

Oct 15