Publishers turn AI visibility optimization into a real revenue line
Digiday’s Sara Guaglione reports that GEO has moved from experiment to business, with Future signing more than thirty clients and securing renewals while Ziff Davis and a half dozen other large publishers now sell generative engine optimization services.
Why it matters. Buyers still lack a common scoreboard for GEO, since Future measures via brand visibility and citations while Ziff Davis measures against each client’s own goals.
Signal from digiday.com · Sara Guaglione · read the original.
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