Sara Guaglione

Covers measurement and creators. Bylines at digiday.com. Desk record: 6 signals cited since August 2026, 5 published. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

5 stories, newest first.RSS →

Google quietly expands pay-per-value AI licensing pilot for publishers

Google is scaling a Search Console-based program paying publishers only when content “significantly” contributes to Gemini, AI Overviews and AI mode answers, with payouts opaque and skewed toward small and mid-sized sites.

Ad-tech googles-ai-licensing-pilot-pays-publishers-but-critics-call-it-a-fig-leaf

Google’s AI licensing pilot pays publishers, but critics call it a fig leaf

Google is quietly scaling a Search Console-based “AI contribution pilot” that pays publishers only when their content “significantly” contributes to Gemini and AI Overviews responses.

Sep 15

Creators the-telegraph-turns-podcasts-into-a-franchise-play-across-video-and-events

The Telegraph turns podcasts into a franchise play across video and events

The Telegraph is expanding its podcast strategy beyond audio into video, live events and paid memberships, following its acquisition by Axel Springer.

Aug 31

Measurement iab-drafts-framework-for-measuring-ai-agent-ad-attribution

IAB drafts framework for measuring AI agent ad attribution

IAB is building a framework, due Nov. 12, to attribute ads served to AI agents rather than humans, since traditional signals like UTM tracking often don’t survive AI-driven customer journeys.

Aug 24

Measurement startups-race-to-solve-attribution-for-ads-served-to-ai-agents

Startups race to solve attribution for ads served to AI agents

Digiday surveys a wave of startups — OpenAds, Oasy, Mobian — building ways to serve and track ads within AI agent responses. No standard exists yet; most approaches are early proof-of-concept rather than proven measurement.

Aug 21