Covers measurement and ad-tech. Bylines at digiday.com. Desk record: 11 signals cited since August 2026, 8 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Digiday’s Sara Guaglione reports that SPUR, the publisher coalition including the Guardian, Financial Times, BBC and AP, has released its content telemetry standard for tracking how AI tools retrieve, cite and use publisher content.
Oct 4Digiday’s Sara Guaglione reports that GEO has moved from experiment to business, with Future signing more than thirty clients and securing renewals while Ziff Davis and a half dozen other large publishers now sell generative engine optimization services.
Oct 1Digiday’s Jessica Davies and Sara Guaglione report that Google is scaling a Search Console-based program paying publishers only when content “significantly” contributes to Gemini, AI Overviews and AI mode answers, with payouts opaque and skewed toward small and mid-sized sites.
Sep 15Digiday’s Jessica Davies and Sara Guaglione report that Google is quietly scaling a Search Console-based “AI contribution pilot” that pays publishers only when their content “significantly” contributes to Gemini and AI Overviews responses.
Sep 15Digiday’s Sara Guaglione reports that The Telegraph is expanding its podcast strategy beyond audio into video, live events and paid memberships, following its acquisition by Axel Springer.
Aug 31Digiday’s Sara Guaglione reports that IAB is building a framework, due Nov. 12, to attribute ads served to AI agents rather than humans, since traditional signals like UTM tracking often don’t survive AI-driven customer journeys.
Aug 24Digiday surveys a wave of startups — OpenAds, Oasy, Mobian — building ways to serve and track ads within AI agent responses. No standard exists yet; most approaches are early proof-of-concept rather than proven measurement.
Aug 21