QVC leans on TikTok livestreams to drive holiday comeback

Modern Retail’s Julia Waldow reports that QVC is pairing 60,000 annual hours of live TV with 200 weekly hours of TikTok livestreams for its 40th holiday season, after emerging from Chapter 11 bankruptcy in August with debt cut by more than $5 billion.

Why it matters. Brands selling through QVC gain a dual-channel path to new buyers, since TikTok Shop alone delivered nearly 1 million net new customers in 2025.

Signal from modernretail.co · Julia Waldow · read the original.

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