Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Modern Retail’s Julia Waldow reports that QVC is pairing 60,000 annual hours of live TV with 200 weekly hours of TikTok livestreams for its 40th holiday season, after emerging from Chapter 11 bankruptcy in August with debt cut by more than $5 billion.
Modern Retail’s Julia Waldow reports that NBCUniversal’s shoppable TV business, spanning Peacock and partners like LG TVs, is growing significantly year over year, with svp Evan Moore citing a 171% lift in brand favorability when shoppable moments tie to beloved shows like “Traitors.”
Oct 19Pinterest unveiled a suite of new ad tools at its “Pinterest Presents” event, including Visual Search Ads that let brands appear in search results and Pin close-ups.
Sep 22Modern Retail’s Julia Waldow reports that sellers report a “halo effect”: TikTok Shop virality drives Amazon sales at 1.5–3x the TikTok volume, per Million Dollar Sellers — shoppers discover on TikTok, then buy on Amazon for Prime shipping, reviews and price.
Aug 26