medianexis.

RaceTrac launches retail media network built on loyalty data

Adweek’s Mitchell Parton reports that RaceTrac has launched Trac Media Group, a retail media network leveraging its 6 million-member loyalty program.

Why it matters. Brands get a new fuel-and-convenience retail media channel to reach shoppers, joining the growing field of gas station ad networks like 7-Eleven and Circle K.

Signal from adweek.com · Mitchell Parton · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Retail-media

All →

Commerce media partners have more to prove

eMarketer’s Emily Gallagher reports that commerce media partners face rising pressure to show results, as retail media’s next phase pushes networks to prove value across retailers, channels, and apps rather than within single platforms.

Just Eat builds JETAds, a commerce media network on AI purchase intent

eMarketer’s Zak Stambor reports that Just Eat has built a commerce media network called JETAds around AI and purchase intent signals from its European food delivery platform.

The bull and bear case for commerce media consolidation

Digiday’s Kimeko McCoy reports that DoorDash’s roughly seventeen billion dollar bid for Instacart has buyers and analysts debating whether commerce media is consolidating like search, social and streaming did before it.