Covers retail-media and streaming. Bylines at adweek.com and modernretail.co. Desk record: 24 signals cited since August 2026, 20 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Adweek’s Mitchell Parton reports that Amazon’s advertising revenue hit $78 billion over the trailing 12 months, with Q3 ad revenue up 11% to $19.6 billion even as rivals warn AI agents like ChatGPT and Gemini threaten sponsored listings.
Adweek’s Mitchell Parton reports DoorDash agreed to buy Instacart for roughly $17 billion, or $65 a share, a 26% premium on its Oct. 22 closing price, combining delivery, grocery fulfillment, advertising and AI tools, with the deal targeted to close by 2028.
Nov 2Adweek’s Mitchell Parton reports that DoorDash’s roughly $17 billion agreement to buy Instacart would unify the two companies’ retail media networks under one parent.
Nov 2Adweek’s Mitchell Parton reports that Target’s Roundel network is exploring digital screens in stores, but only in ways that wouldn’t disrupt shopping, a Roundel vp said at a partner event, pointing instead to app and mobile-site ads already reaching 60% of in-store shoppers.
Oct 19Adweek’s Mitchell Parton reports that Roundel exec Shawn McGahee told advertisers at a New York event that only 8% of the retail media network’s advertisers use incrementality as their primary performance metric.
Oct 18Adweek’s Mitchell Parton reports that United Airlines has reorganized its two-year-old retail media network, Kinective Media, to prioritize its technology investments, including seat-back screens and Starlink internet access.
Oct 13Adweek’s Mitchell Parton reports that Walmart is testing placement of third-party marketplace products inside its stores, letting shoppers pick up or get delivery instead of waiting days for warehouse shipping.
Oct 10Adweek’s Mitchell Parton reports that Walmart Connect is pitching non-endemic advertisers on streaming ads, built on its Vizio and Vibe.co acquisitions.
Oct 8Adweek’s Mitchell Parton reports that Vizio is expanding its free ad-supported service WatchFree+ with 40 digital creator channels including MrBeast, plus new studio partnerships and its first original holiday film.
Oct 8Digiday’s Kimeko McCoy reports that Brian Monahan, who led Albertsons Media Collective for just over a year, has left the company, with the retail media unit now folded under CMO Emily Turner.
Oct 6Adweek’s Mitchell Parton reports that Sallie, the brand behind Sallie Mae student loans, is now serving ads for brands like cars and apparel to students and parents browsing Sallie.com for scholarships and grants, through its Backpack Media ad business launched in March.
Oct 4Adweek’s Mitchell Parton reports that Best Buy held an upfront presentation for its retail media business in Midtown Manhattan, featuring top executives including incoming CEO Jason Bonfig, CRO Patrick McGinnis, CMO Marty Senn, and chief ads and media officer Lisa Valentino.
Sep 27Modern Retail’s Mitchell Parton reports that Walmart’s Scintilla platform will gain marketplace data access, customizable dashboards, custom alerts and a deeper Marty AI agent next year.
Sep 17Modern Retail’s Mitchell Parton reports that Profit at Kroger Precision Marketing grew 24% in the second quarter, its best retail media profit growth since 2021, CEO Greg Foran told investors.
Sep 14Modern Retail’s Mitchell Parton reports that Walgreens will add Looma digital screens and end caps to 1,200 stores starting in October, placing content beside products rather than blocking them, following its costly Cooler Screens fallout.
Sep 11At Ascendant’s Showcase upfront, 11 retail media networks — from Home Depot to PayPal to Chase — each pitched a different edge: proprietary data, cross-merchant reach, or niche audience depth, while executives flagged incrementality and interoperability as shared industry asks.
Sep 8Almost one year in, Ace Hardware’s retail media network RedVest Media unveiled new features at its inaugural upfront: incrementality measurement, influencer marketing via Publicis-owned Influential, a DoorDash ad partnership and weather-triggered programmatic campaigns.
Sep 3Modern Retail’s Mitchell Parton reports that Topgolf’s new CEO David McKillips is building out a retail media and licensing business, launching Topgolf Media Networks in July. The unit combines sponsorships, retail media and licensing across 103 venues, 28,000 screens and a mobile app.
Aug 25Modern Retail’s Mitchell Parton reports that Big-box retailers are elevating execs who built AI, retail media and e-commerce units over traditional merchandising leaders. It signals org charts built for buying and selling inventory no longer match where the growth and power actually sit.
Aug 14Modern Retail’s Mitchell Parton reports that Walmart Connect now lets sponsored-products advertisers exclude search terms, six years after Amazon added the feature. It curbs wasted spend on irrelevant or branded queries, a change brands and agencies had pushed for since the pandemic e-commerce boom.
Aug 13