‘Resident Evil’ reboot opens to franchise-record $60 million
Sony’s “Resident Evil” opened to $60 million domestically, beating projections of $40 million to $50 million and more than doubling 2010’s “Afterlife.” Sony spent just $6.4 million on national TV ads, concentrated on NFL and college football broadcasts.
Signal from mediapost.com · Wayne Friedman · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →