Covers streaming and measurement. Bylines at mediapost.com. Desk record: 48 signals cited since August 2026, 34 published, first to report 4. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
MediaPost’s Wayne Friedman reports that LightShed’s Richard Greenfield expects AI to eventually produce a hit show or film, but cites creator-driven movies like “Obsession” and “Backrooms” already beating $100 million-plus franchise films on tiny budgets.
MediaPost’s Wayne Friedman reports that Comscore’s newly launched “Score Report” finds broadcast leading TV/streaming ad-exposure time at 43.2%, ahead of cable at 34.5% and streaming at 22.3%.
Oct 29MediaPost’s Wayne Friedman reports that Comcast co-CEO Michael Cavanagh told analysts a deeper marketing tie-up between Peacock and YouTube Premium/YouTube TV is a priority.
Oct 27Adweek’s Bill Bradley reports that Comcast executives, on a Thursday earnings call, said the 2026 FIFA World Cup generated $224 million in incremental advertising across Telemundo and Peacock in the third quarter, bringing total World Cup ad revenue to $664 million.
Oct 22MediaPost’s Wayne Friedman clarifies that iSpot’s 2025 MLB estimates included regional sports network data, while 2026 figures exclude RSNs, now classified “digital only,” comparing national linear-only spend of $358.76 million in 2025 to $319.96 million in 2026.
Oct 22MediaPost’s Wayne Friedman argues that Netflix’s real fix for weakening engagement isn’t microdramas or podcasts but buzzy branded franchises like Marvel or Star Wars, achievable through acquiring a studio such as Lionsgate or Sony Pictures.
Oct 21MediaPost’s Wayne Friedman reports that Netflix’s replacement of content chief Bela Bajaria with Peter Rice comes as growth stagnates and the stock falls 24% year-to-date.
Oct 19MediaPost’s Wayne Friedman argues CTV’s inconsistent cross-publisher signals keep it from driving direct business outcomes like search and social, with national linear TV revenue projected to fall 2% to $27.9 billion while digital TV grows 3% to $21 billion.
Oct 16MediaPost’s Wayne Friedman reports that leading ad-supported streaming tiers added 18% more ad minutes per hour between January and August 2026, with Paramount+, Hulu and Disney+ running heaviest.
Oct 15MediaPost’s Wayne Friedman reports that combined Paramount Skydance and Warner Bros. Discovery ad revenue is projected to reach $19.0 billion to $21.6 billion in 2027, up from $18.5 billion to $20.7 billion in 2026, driven largely by streaming growth.
Oct 13MediaPost’s Wayne Friedman reports that Skydance launches with a leading 21% share of U.S.
Oct 7MediaPost’s Wayne Friedman reports that Comcast Advertising and MediaScience research on H1 2026 campaigns found big-screen ads deliver 36% more viewing time and 2.2 times the brand recall of social.
Oct 6MediaPost’s Wayne Friedman reports that TVision found creator channels like MrBeast draw 63% of YouTube sessions versus 38% for studio channels, but studio content scores higher on “eyes on screen” attention, 35% to 26%.
Oct 1MediaPost’s Wayne Friedman reports that Morgan Stanley pegs subscriber overlap between HBO Max and Paramount+ at 28%, complicating plans to merge the platforms as the Paramount-Warner Bros. Discovery deal proceeds.
Sep 27MediaPost’s Wayne Friedman reports that the U.S. Joint Industry Committee has re-certified Comscore, iSpot and VideoAmp as “national currencies” through 2028, based on 39 data questions and 672 tests across transaction types.
Sep 23MediaPost’s Wayne Friedman reports that streamers’ national TV ad spend fell 29% to $115.3 million over the past 30 days in iSpot’s estimates, down from $163.6 million a year earlier.
Sep 23MediaPost’s Wayne Friedman reports on new Hub Entertainment Research data showing 72% of viewers name linear TV their default platform when turning on a TV, versus 80% for YouTube Premium and 62% for Netflix among the services they head to first.
Sep 23A commentary piece cites predictive intelligence firm Sooth, which found a “non-expressive majority” of 53.6% of shoppers show no brand loyalty across categories, based on analysis of 21.6 million households.
Sep 22Sony’s “Resident Evil” opened to $60 million domestically, beating projections of $40 million to $50 million and more than doubling 2010’s “Afterlife.” Sony spent just $6.4 million on national TV ads, concentrated on NFL and college football broadcasts.
Sep 22MediaPost’s Wayne Friedman reports that Smart TVs take 57% of U.S. open CTV programmatic spend versus 43% for mobile and tablets, per a Pixalate report. Amazon Fire TV leads large-screen share at 30%, ahead of Roku’s 18%, Samsung’s 5%, and Apple TV’s 4%.
Sep 19MediaPost’s Wayne Friedman reports that NFL opening week averaged 19.5 million viewers per Nielsen, down 13% from last year’s 22.3 million even with two extra games added. Stripping out four early Sunday afternoon windows, the week actually rose 2% to 21.9 million.
Sep 19MediaPost’s Wayne Friedman reports that NBC’s Emmys telecast drew 6.7 million viewers, down 9% from CBS’s Sunday broadcast a year ago, though up 41% from the last Monday airing on Fox in 2024. Ad spend fell to $22.6 million from $27.5 million.
Sep 17MediaPost’s Wayne Friedman reports that Billo’s analysis of 88,329 Meta video ads found the highest-click categories, health/beauty and arts/entertainment, posted ROAS of just 1.82 and 2.04, while low-click baby/toddler ads hit 4.99 against a 2.17 average.
Sep 17MediaPost’s Wayne Friedman reports that Ampere Analysis and Guggenheim Securities find the top nine premium streamers averaged 18% more ad minutes per hour in August 2026 versus January.
Sep 15MediaPost’s Wayne Friedman reports that Pixalate data shows large-screen share of open programmatic streaming ad spend jumped to 79% in July from 57% in June, while smaller screens fell to 21%. Amazon Fire TV led all platforms with 37% share, up from 30%.
Sep 10