Covers streaming and measurement. Bylines at mediapost.com. Desk record: 15 signals cited since August 2026, 12 published. Updated September 18, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Billo’s analysis of 88,329 Meta video ads found the highest-click categories, health/beauty and arts/entertainment, posted ROAS of just 1.82 and 2.04, while low-click baby/toddler ads hit 4.99 against a 2.17 average.
Sep 17Ampere Analysis and Guggenheim Securities find the top nine premium streamers averaged 18% more ad minutes per hour in August 2026 versus January.
Sep 15Pixalate data shows large-screen share of open programmatic streaming ad spend jumped to 79% in July from 57% in June, while smaller screens fell to 21%. Amazon Fire TV led all platforms with 37% share, up from 30%.
Sep 10Luminate Intelligence found 62% of streaming releases through H1 2026 were full-season bingeable drops, down from 64% the prior two years. Strip out Netflix, and non-Netflix bingeing capability falls further, to 38% from 43% two years earlier.
Sep 10Antenna data shows specialty streamers like AMC+, BritBox and Crunchyroll reached 42 million collective subscribers in the first six months of 2026, up 14% year over year.
Sep 9A new CIMM report finds emotional engagement in live sports broadcasts declines steadily as games progress, with football’s index dropping from 100 at kickoff to 86 after two hours.
Aug 31Nielsen’s June Gauge shows streaming at 48.5%, broadcast up to 19.8% on World Cup and NBA Finals viewing, cable down to 19.5%. It’s the final report before Nielsen recalibrates using ARF’s DASH universe estimates this fall.
Aug 22Total prime-time upfront ad commitments climbed 9% to $33.7 billion even as CPMs fell 6%, with streaming volume up 30%. Buyers are trading rate for reach, pushing dollars into streaming faster than linear can hold price.
Aug 13Roku Q2 ad revenue hit $672.8M, up 25%, with subscriptions up 26% to $548.2M. The results arrive as Fox’s $22B acquisition awaits close, strengthening the case for a combined CTV ad powerhouse.
Aug 10Warner Bros. Discovery’s linear ad revenue dropped 22% to $1.7B, mostly from losing NBA rights, while streaming ad revenue grew 9% to $306M. Streaming remains the bright spot as linear erodes, even as net income fell 91%.
Aug 10