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Retail media networks lean on Amazon’s playbook as Walmart Connect scales

Walmart, Target and Kroger are each building retail media networks modeled on Amazon’s high-margin ad business. Walmart Connect’s advertising made up nearly a third of Walmart’s operating income in the third quarter of 2024.

Why it matters. Advertisers now weigh retail media budgets against traditional channels as Walmart’s ad arm approaches a third of its operating profit.

Signal from insideradio.com · Tractor Supply · read the original.

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