Sam’s Club adds predictive targeting, claims 94% accuracy on P&G test
Sam’s Club Connect launched Predictive Precision Targeting, using membership data and 400-plus intent signals to forecast purchases.
Why it matters. Retail media networks now have a validated case for selling forward-looking lifetime-value forecasts rather than backward-looking sales-lift reports, raising the bar other retail media platforms must match.
Signal from mediapost.com · Laurie Sullivan · read the original.
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