Retailers’ audience extension ad buys often miss the mark, Adweek argues
Adweek reports that retail media networks face limited owned-media ad inventory, pushing them toward audience extension to meet growth targets.
Why it matters. Advertisers gain leverage to demand better proof of performance before committing budget to retail media’s audience-extension inventory.
Signal from adweek.com · Joy Farber Kolo, Chief Innovation, Integration Officer, Weber Shandwick, Jonathan Rigby · read the original.
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