Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Adweek reports that smaller retail media networks outside Amazon, Walmart, Instacart, Target and Kroger can outperform the giants for brand equity and niche-community targeting, even though the Big Five control 90% of addressable retail media spend.
Adweek reports that retail media networks face limited owned-media ad inventory, pushing them toward audience extension to meet growth targets.
Nov 14Adweek argues that retail media’s rapid expansion may run afoul of the Robinson-Patman Act, the 1936 law barring price discrimination and unequal promotional benefits among competing buyers.
Nov 14