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Retired NFL stars dominate ad airings three weeks into the season

The Measure’s John Cassillo reports that iSpot data shared with Sportico shows Jason and Kylie Kelce led all NFL ad spokespeople with 191 airings through three weeks, 62 ahead of Peyton Manning.

Why it matters. Brands seeking NFL-adjacent reach now favor retired players’ media presence over current rosters, giving ex-athletes more negotiating power in endorsement deals.

Signal from The Measure · John Cassillo · read the original.

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Retired players, not active stars, dominate NFL ad spots this season

The Measure reports that iSpot data shows retired player Jason Kelce leading NFL TV ad appearances this season, with 191 showings through week three, ahead of fellow retirees Peyton Manning and Rob Gronkowski.