Why it matters. Brands like Revlon get a new performance case for shifting streaming budgets toward Amazon’s shoppable, one-click interactive ad formats over standard non-interactive spots.
Signal from marketingdive.com · Chris Kelly · read the original.
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Continue free →VideoWeek’s Tim Cross-Kovoor reports that Teads’ Bastian Sarott says most CTV ad tech players have similar access to in-stream inventory, making them replaceable, with the same fragmentation now spreading to the home-screen market as TV makers use varied technologies.
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