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Roku’s ad revenue climbs 23% as per-impression prices fall 7% in Q3

PPC Land’s Luis Rijo reports that Roku’s advertising revenue rose 23% to $727.4 million in the third quarter of 2026, even as the average price per video ad impression fell 7% and impressions grew 33%.

Why it matters. Advertisers get more plentiful, cheaper Roku inventory even as the platform’s ad gross margin climbs on a shift toward higher-margin products like Home Screen units.

Signal from ppc.land · Luis Rijo · read the original.

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